| 8:30 am |
Registration/Continental Breakfast |
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| 9:00 am |
Introduction |
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| 9:30 am |
Writing A Business Plan...Are You Crazy? Why Would I Do That? |
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| Dr. Ron Cook, Professor of Entrepreneurial Studies and Director, Center for Entrepreneurial Studies, Rider university |
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| This workshop will show why writing a business plan is a valuable tool in helping entrepreneurs make better startup decisions. It will provide an outline for a business plan and identify the questions that a business plan can help answer, and the ones that it can’t. |
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| 10:30 am |
Funding the Future: Securing Early Stage Capital |
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Kathleen W. Coviello- New Jersey Economic Development Authority, Director of Technology & Life Sciences |
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| An overview of different options to fund your early stage idea/company, with tips on the do's and don'ts for securing early stage capital. |
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| 11:30 - 12:30 |
Not Getting The All the Referrals You Want? . . . Then It’s All Your Fault! |
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Jeff Callahan, President and Founder, Sandler Training |
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| Enjoy lunch and find out the secrets to getting more referrals. |
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| 12:45 pm |
How to Leverage PR and Negative Cost Marketing |
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Tom Szaky, Co-Founder and Chief Executive Officer, Terracycle, Inc |
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| Learn how to tap into a world of infinite PR and negative cost marketing. TerraCycle is written about on average 3 times per day, and as an example, has been featured seven times in the Wall Street Journal, five times in the New York Times, and ten times in INC magazine in the past two years. Moreover, TerraCycle is one of the first consumer products companies to have a profitable marketing department. Learn how you can leverage these free/profitable media generating resources in your business. |
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| 1:45 pm |
Fast and Furious: Using Internet Marketing to Start Your Business |
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Alex Cohen – Manager, Online Marketing, ClickEquations |
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| Time and money. Chances are that if you’re an entrepreneur you don’t have enough of either. The solution? Online marketing. In this session, Alex Cohen will teach you the basics of internet marketing to launch your business and run your marketing efficiently. |
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| 2:30 pm |
Closing Remarks |
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